Role Objective

To drive growth through identifying, engaging, and qualifying potential leads for Contract Corridor’s solutions. Build a steady pipeline of high-quality opportunities through proactive outreach and engagement and, being the first point of contact for prospects. Responsible for setting up meetings for the sales team and managing the CRM database.

Key Responsibilities

1. Lead Generation and Qualification
   • Research and identify potential customers within the target market.
   • Conduct outbound calls and emails to engage with prospects and qualify leads based on their needs and fit with our solutions.
   • Generate new leads through professional, dedicated prospecting via cold calling, email campaigns, industry events and LinkedIn outreach.
   • Qualify leads by understanding their needs, challenges, and decision-making processes.
2. Pipeline Management
   • Maintain accurate records of lead interactions in the CRM system.
   • Schedule and coordinate introductory meetings or product demonstrations for the sales team.
   • Regularly update the sales team and leadership on the status of leads and pipeline metrics.
3. Collaboration
   • Work closely with the marketing team to align outreach strategies with campaigns.
   • Provide feedback on the effectiveness of marketing materials and lead generation strategies.
   • Collaborate with the sales team to refine the lead qualification process.
4. Market Research and Insights
   • Monitor industry trends and competitor activities to identify opportunities.
   • Share insights with the team to inform strategy and positioning.

Key Competencies

• Sales Acumen: Strong understanding of sales processes and techniques in a SaaS environment, with a proven ability to meet or exceed targets.

• Communication: Excellent English verbal and written communication skills, with the ability to engage and build rapport with prospects.
• Interpersonal Skills: Ability to build rapport with diverse stakeholders. Collaborative mindset with the ability to work effectively in a team environment.
• Problem-Solving: Strong problem-solving skills and the ability to think critically and creatively. Analytical mindset to identify and address customer needs and link those to how products can solve them.

• Organizational Skills: Strong time management and organizational skills, with the ability to manage multiple leads and prioritize tasks effectively.

• Resilience: Maintain persistence and enthusiasm. Ability to adapt to changing priorities and thrive in a fast-paced, dynamic environment.

• Delivery Dedication: Committed to consistently meeting deadlines and ensuring the successful delivery of solutions and services.
• Innovation and Improvement: Continuously seeks smarter, faster, and more efficient ways to deliver and achieve goals, demonstrating a commitment to innovation and ongoing improvement.

Technical Skills

• Proficiency in CRM systems (e.g., Salesforce, HubSpot).
• Familiarity with email marketing and lead generation tools.
• Basic understanding of data analysis and reporting.
• Knowledge of digital communication platforms (e.g., LinkedIn, Zoom).

Qualifications and Experience

• Bachelor’s degree or similar 3-year qualification in Business, Marketing, or a related field.
• 1-3 years of experience in a sales development, business development, or related role.
• Proven track record of meeting or exceeding lead generation targets.
• Experience in B2B sales, preferably in the technology or legal sectors, is a plus.
• Understanding of South African business practices and market dynamics.